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[BUSINESS] · Japan · 2 sources

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HYBEX launches HX LENS v2 running shoes in Japan

The Japanese performance running brand HYBEX is releasing its HX LENS v2 running shoes on October 31, 2026. The product will be available through the Orange online store and various Orange retail locations.

The HX LENS v2 features a unique 3D-printed sole structure called ‘vexel™’. This technology is designed to deform and restore itself by rotating forward when absorbing landing weight. Combined with supercritical foam, the structure aims to facilitate smooth weight transfer from landing to toe-off.

Designed to bridge the gap between performance running and daily fashion, the shoes will be offered in three colors: Liminal Yellow, Black Onyx, and White / Blue Iris. The retail price is set at 28,600 yen.

To promote the launch, an experiential ‘RUNNING EXPERIENCE POP UP’ event will be held at the Orange Katsuragi store from November 21 to November 23, 2026. The event will allow customers to try on the shoes and experience the running sensation with support from running professionals and HYBEX staff.

Entities

HYBEX · Japan · Katsuragi · Mimona · Orange