Hydro launches low‑carbon aluminium brands REDUXA and CIRCAL

Hydro has introduced two low‑carbon aluminium product lines, REDUXA and CIRCAL. REDUXA is verified by DNV and delivers a carbon footprint of no more than 4 kg CO₂e per kilogram of aluminium, roughly a quarter of the global average. CIRCAL, positioned as a premium offering, contains at least 75 % post‑consumer waste and achieves an average footprint of 1.9 kg CO₂e per kilogram.

The company says the reduced emissions stem from using renewable hydroelectric power, efficient electrolytic technology, and full control of the aluminium value chain—from bauxite extraction to recycling. Hydro’s broader climate strategy targets a 30 % cut in its own CO₂ emissions by 2030 and net‑zero aluminium production by 2050.