HyEx startup fails to secure investment on ‘Die Höhle der Löwen’

The startup HyEx, founded by Leonie Steinhauer and Ines Frey, failed to secure investment during an appearance on the television show ‘Die Höhle der Löwen’. The company offers a solution designed to correct poorly executed hyaluronic acid beauty treatments.

Investors expressed significant doubts regarding the product's effectiveness and the lack of reliable studies to support its claims. Additionally, the proposed retail price of 89 euros was criticized by the panel for being too high. During the pitch, investor Carsten Maschmeyer commented on the appearance of co-founder Leonie Steinhauer, suggesting her lip fillers did not look natural and advising her that she did not need further injections for a while.