Hyundai celebrates 30 years in India with revived “Mr. Kim” ad campaign

Hyundai Motor India marked its 30‑year presence in the Indian market by reviving the iconic “Mr. Kim” commercial that originally promoted the Santro Xing. The new film, produced by INNOCEAN India, blends the classic storyline with Hyundai’s current lineup, showcasing the CRETA and the all‑electric IONIQ 5 while highlighting the brand’s shift toward electric mobility.

Since its launch, the advertisement has attracted roughly 25 million views on Meta and YouTube and achieved a 35 percent view‑through rate, indicating strong audience engagement. The campaign also pays tribute to the long‑standing partnership with Bollywood star Shah Rukh Khan, tracing the brand’s evolution from the Santro era to its modern models.