Hyundai brands lead August 2026 reputation rankings in Korea

According to big data analysis by the Korea Corporate Reputation Research Institute for August 2026, Hyundai Engineering & Construction’s high-end residential brand, ‘The H’, has maintained the first-place position for five consecutive months. The brand recorded a reputation index of 2,081,225, driven by high scores in community and communication metrics. Lotte Construction’s ‘Luel’ ranked second, followed by DK Asia’s ‘Royal Park City’ in third.

In the department store sector for the same period, Hyundai Department Store ranked first with a brand reputation index of 2,017,008. Lotte Department Store followed in second place, and Shinsegae Department Store took third. While Hyundai Department Store held the top spot, its index saw a decrease of 13.63% compared to the previous month.