Hyundai launches after-sales service campaign in Peru

Hyundai has launched ‘Hyundai Responde’, a new national advertising campaign in Peru designed to prioritize after-sales service and long-term customer loyalty. The strategy aims to differentiate the brand from competitors by highlighting its technical support infrastructure.

The campaign is built upon three operational pillars: specialized technical training, where professionals undergo more than 30 instruction modules annually to become ‘Master Technicians’; a nationwide service network consisting of 21 service points across Peru; and the availability of original spare parts to ensure vehicle performance.

Featuring Peruvian celebrity Jely Reátegui, the campaign uses humor and everyday scenarios to emphasize the importance of reliable vehicle maintenance. José Carlos Torres, After-sales Manager at Gildemeister in Peru, stated that the goal is to accompany users throughout the entire lifecycle of their vehicle, building trust that extends beyond the initial purchase.