Hyundai launches MOCEAN subscription mobility in Italy

Hyundai has launched MOCEAN in Italy, its European subscription-based mobility brand developed by Hyundai Connected Mobility. This digital service offers an alternative to traditional vehicle purchases and long-term leasing.

The subscription model features monthly all-inclusive fees that cover insurance, maintenance, property taxes, and assistance. Designed for flexibility, the service requires no initial down payment and offers contract durations of 12 or 24 months. The entire process, from vehicle selection to home delivery, is managed digitally.

MOCEAN complements the existing Hyundai Renting service, which focuses on longer-term contracts of 36 to 48 months. The initial Italian lineup spans four segments: city cars, urban SUVs, SUVs, and premium SUVs, including models such as the i20, BAYON, KONA, TUCSON, and SANTA FE. Available powertrains include petrol, diesel mild-hybrid, and full hybrid, with electric and plug-in hybrid options expected in future expansions.