Hyundai launches new Palisade hybrid SUV in Colombia

Hyundai Motor Company unveiled its new Palisade hybrid SUV at a launch event in Bogotá's Movistar Arena, which also featured the debut of singer Andrés Cepeda's album Big Band 2. The vehicle, offered in a HEV Limited 4×4 version, is powered by a 2.5‑liter turbocharged engine paired with two electric motors, delivering 329 hp and 460 Nm of torque, and is equipped with a 12.3‑inch digital cockpit, a 14‑speaker BOSE sound system, head‑up display and a suite of driver‑assist technologies including adaptive cruise control, front‑collision warning and blind‑spot monitoring.

Hyundai announced a launch price of 249.9 million Colombian pesos and highlighted a 10 % improvement in fuel efficiency thanks to an active air‑flap cooling system. The company also reported that in 2025 it sold 11,674 vehicles in Colombia, a 63 % increase over the previous year, securing a 5 % share of the national market and the second‑largest position in the hybrid‑vehicle segment. The event introduced Hyundai's new brand vision, "Crea lo que sigue," aimed at reinforcing its strategy for sustainable mobility and innovation.