Hyundai Motor America partners with Inter Miami CF on Miami Freedom Park

Hyundai Motor America signed a multi‑year partnership with Major League Soccer club Inter Miami CF, becoming the club’s official mainstream automotive partner and a founding partner of the Miami Freedom Park development. Under the agreement Hyundai will receive extensive branding rights, including naming the premium East Club as the Hyundai Club and securing naming rights to the Hyundai Garage within the 131‑acre mixed‑use district surrounding the new Nu Stadium.

The collaboration also covers year‑round fan‑engagement initiatives such as digital content, sweepstakes and match‑day activations, and links Hyundai’s charitable program Hyundai Hope On Wheels to the club, with a donation for every Inter Miami regular‑season goal scored. Hyundai Motor North America president and CEO Randy Parker and Inter Miami CF business operations president Xavier Asensi highlighted the shared values and community focus of the partnership.