Hyundai Motor Company hosts Mobility Playground Season 2

Hyundai Motor Company successfully concluded the ‘2026 Hyundai Mobility Playground Season 2’ at the Korea Automotive Technology Institute driving test site in Hwaseong, Gyeonggi Province. The two-day event, held from October 17 to 18, hosted approximately 750 participants, including automotive influencers, subscribers, and owners of Hyundai and Genesis vehicles.

Building on the first season, this iteration expanded its scope to include advanced technology and customer service experiences. Participants tested high-performance driving capabilities of Genesis and N brand vehicles through high-speed and precision steering programs. The event also featured interactive missions involving the ‘PLEOS’ next-generation infotainment system and the ‘Memory Reverse Assist (MRA)’ system.

Additional activities included a ‘Camping Master’ space utilizing the interior of the IONIQ 9, docent tours of exhibition vehicles with influencers, and various brand service programs such as Blue Members point missions and H Genuine Accessories showcases. Hyundai aims to continue developing the event as a comprehensive customer experience platform that integrates vehicles, technology, and services.