Hyundai Motor Brasil sponsors new segment on Mulheres Positivas

Hyundai Motor Brasil has become the master sponsor for a new segment titled ‘De Carona com a Fabi’ on the program Mulheres Positivas, hosted by entrepreneur and communicator Fabi Saad. The segment airs on Record News, with additional availability on YouTube and Sunday reruns.

Using a branded content format, the segment features Saad driving the new Hyundai i20, a model recently launched with an exclusive version for the Brazilian market. The series focuses on female protagonism and independence through interviews with diverse women, including Taise, a Group Leader at Hyundai Motor Brasil; Manu, a 16-year-old racing driver in the Copa Hyundai HB20; and Karla, an app-based driver.

Ebru Semizer, Marketing Director at Hyundai Motor Brasil, stated that the partnership aims to highlight stories of courage and autonomy, connecting the brand to audiences that value innovation and female leadership in corporate, automotive, and entrepreneurial sectors.