Hyundai Motor Company becomes official UEFA Champions League partner

Hyundai Motor Company has announced a multi-year partnership to become the official automotive partner of the UEFA Champions League. The agreement is set to begin with the 2026/27 season and will run through the end of the 2030/31 season.

José Muñoz, President and CEO of Hyundai Motor Company, stated that the Champions League serves as an ideal platform to showcase the company's vehicles and technologies to millions of fans worldwide. The partnership aligns with Hyundai's 'Progress for Humanity' vision, aiming to connect communities through mobility and football.

The company plans to feature its electric vehicle lineup during the partnership, starting with the IONIQ 3. This compact hatchback, designed specifically for European users, is one of five major new models Hyundai intends to launch in Europe during the 2026/27 season.