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[TECHNOLOGY] · South Korea, Japan · 6 sources

started · updated

Hyundai Motor expands N brand to mobile eSports with Racing Master Cup

Hyundai Motor Company is expanding its high-performance N brand into the mobile eSports arena through a collaboration with the mobile racing game 'Racing Master'. The company will host the 'Hyundai N x Racing Master Cup' offline finals on September 19 at the Dongdaemun Design Plaza (DDP) in Seoul.

The competition is part of the 'Game eSports Seoul (GES)' event hosted by the Seoul Metropolitan Government. Following two months of online qualifiers involving approximately 4,000 participants across Korea, Japan, Southeast Asia, and Hong Kong, Macau, and Taiwan, eight finalists will compete for the title of Asian champion. The Hyundai Avante N will serve as the official competition vehicle for the finals.

The winner will receive $1,000 and in-game rewards, with all eight finalists receiving prizes based on their ranking. The finals will be broadcast live across Asia via YouTube, X, and Facebook. Additionally, Hyundai will operate a joint exhibition booth at GES from September 18 to 20 and host the first round of the 'Hyundai N Virtual Cup' on September 20.

Entities

Dongdaemun Design Plaza · Hyundai Motor Company · Hyundai N · Racing Master · Seoul

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