Hyundai Motor Group appoints Kwon Jung-hyun to lead autonomous driving development

Hyundai Motor Group announced on July 30 that Kwon Jung-hyun has been appointed vice president and head of its Autonomous Driving Development Center within the Advanced Vehicle Platform Division. Kwon, a former Samsung Electronics executive who previously led autonomous‑driving software at Nvidia, will oversee the development and commercialization of the group's core autonomous‑driving technologies, drawing on expertise in perception software, deep learning, machine learning and computer vision.

The appointment follows a series of senior hires in the group’s software‑defined vehicle (SDV) strategy, including former Apple and Tesla executive Kim Dong‑wook as head of the SDV Platform Development Center and former Apple, Toyota and Nvidia executive Jeremy Ma as head of the Silicon Valley office. These moves support Hyundai’s Physical AI strategy, which involves close collaboration with Nvidia and large investments in AI infrastructure such as the AI Valley industrial complex in South Korea.