Hyundai Motor wins ten Red Dot Design Awards

Hyundai Motor Company has received ten awards at the Red Dot Design Award: Brands & Communication Design 2026. These accolades, which include one ‘Best of the Best’ award, highlight the company’s transition from a traditional vehicle manufacturer to an integrated mobility brand.

Among the recognized projects is UX Studio Seoul, which earned the ‘Best of the Best’ award for Digital Solution, alongside additional awards for Interior Design and Exhibition Design. As the automotive industry’s first open-format user experience research space, UX Studio Seoul allows customers to participate directly in the UX development process through a modular spatial system.

Additionally, Hyundai’s CES 2026 exhibition received two awards in the Spatial Communication and Trade Fair Stand categories. The exhibition focused on redefining robotics as a technological partner for humanity by transparently showcasing the group’s research and development processes.