IAB Spain announces 2026 Inspirational Awards winners

IAB Spain held the 2026 Inspirational Awards gala at the Círculo de Bellas Artes in Madrid to recognize innovation in digital communication. The Gran Premio Inspirational was awarded to the campaign “Sosegá – el palo sin prisa,” developed by the agency LLYC for Cervezas Alhambra.

Other major honors included McCann and Fuego Camina Conmigo being named Agencies of the Year, while Movistar received the Advertiser of the Year award. This edition saw record participation with 301 registered campaigns, representing a 3.5% increase from the previous year.

In the Young Digital Talents category, gold was awarded to Btissam Ennouri and Nerea Muñoz from Universitat Jaume I for their project “SI ES TOP, ES WHOP.” Silver went to Lucía Pertusa and Carmen Ballester from the University of Alicante, and bronze was awarded to Ángel Eduardo Magallanes and Hugo Botet from Universitat Jaume I.