Iberflora horticultural fair concludes in Valencia

The Iberflora horticultural trade fair in Valencia, Spain, has concluded, providing a platform for international plant and flower exporters to expand their commercial reach. The event featured approximately 450 exhibitors and attracted over 15,000 professional visitors.

Canarian companies, supported by Proexca and Asocan, utilized the fair to promote indoor palms and cacti to international markets. Participants aimed to secure new clients and access advanced horticultural technologies, including automated irrigation and packaging machinery.

International exhibitors, such as the Dutch brand Magical Hydrangea, reported increased interest from Spanish garden center chains and suppliers. The fair served as a key venue for establishing new business partnerships and observing market trends in plant nutrition and care.