Iberostar recognized by World Economic Forum for sustainable tourism

The World Economic Forum has recognized Iberostar’s responsible tourism model through its ‘Wave of Change’ initiative. The company was honored during the first edition of the Beyond Tourism Impact Stars, which highlights private sector solutions addressing key challenges within the tourism industry.

Iberostar utilizes science, data, and innovation to manage its establishments and destinations. The company maintains an internal team of over 30 scientists and specialists to address environmental preservation, socioeconomic impact, and cultural heritage. The strategy involves operational changes within hotels and collaborations with public administrations and local communities to improve efficiency and destination resilience.