Ibitinga embroidery industry driven by e-commerce growth

The embroidery and bedding industry in Ibitinga, São Paulo, is undergoing a significant digital transformation as e-commerce becomes a primary sales channel. According to data from companies surveyed by the Cadeia Produtiva Local (CPL) do Bordado, digital sales now account for between 25% and 100% of total revenue for many businesses. Some companies have reported online sales growth of up to 200%, leading to new investments in technology, logistics, and communication, as well as job creation.

This local shift mirrors broader trends in the Brazilian retail market. In the first half of 2026, Brazilian e-commerce generated R$ 208.4 billion, a 16.9% increase compared to the same period in 2025. IBGE data from 2025 indicates that 90.5% of the Brazilian population aged 10 and older used the internet, with 52.7% of users reporting they have purchased goods or services online.