iCAUR automotive brand arrives in Pakistan

Social media images suggest that the new-energy automotive brand iCAUR has arrived in Pakistan, ahead of an official launch announcement. The sightings show two SUV models, the V23 and V27, being unloaded from shipping containers.

iCAUR is a global brand under Chery International that focuses on electric mobility and adventure-oriented SUV designs. The brand has already established a presence in over 40 countries and regions, including markets in Southeast Asia and the Middle East.

The introduction of iCAUR to Pakistan is expected to be managed by the Nishat Group, a prominent local business entity with extensive experience in the automotive sector. Nishat Group has previously introduced brands such as Hyundai to the country and maintains a partnership with Chery International for the OMODA & JAECOO brands.