iCAUR new energy vehicle brand to enter Vietnam market

The new energy vehicle brand iCAUR is preparing to enter the Vietnamese market by the end of this year. Debuting at the Shanghai Auto Show 2025, the brand leverages the research, development, and supply chain capabilities of its parent company, Chery.

iCAUR utilizes a Range Extended Electric Vehicle (REEV) powertrain and a design philosophy described as ‘New Energy, Classic Design’. The brand aims to target lifestyle-oriented consumers who value aesthetics and outdoor activities such as camping and road trips. Having already established a distribution network in over 30 countries, iCAUR views Vietnam as a strategic market as local consumers become more familiar with new energy technologies.