iCAUR to enter Vietnam market by late 2026 via joint venture

iCAUR, a new energy SUV brand that launched in China in 2023, has announced plans to enter the Vietnamese market by late 2026. The brand is currently present in over 30 countries and aims to establish a strategic presence in Vietnam through a joint venture between Geleximco and Chery.

The brand intends to introduce its V27 and V23 SUV models to Vietnamese consumers. To prepare for the official launch, iCAUR is conducting product experience and co-creation activities in Hanoi and Ho Chi Minh City, inviting media, dealer partners, and potential customers to test the V27 and V23 models. This feedback process is intended to refine the brand's design, technology, and service offerings for the local market.

The iCAUR design philosophy, described as ‘Classic Boxy’, focuses on combining classic SUV aesthetics with modern powertrains and smart technology.