iCAUR to enter Vietnam market with REEV technology and boxy designs

Automotive brand iCAUR is preparing to enter the Vietnamese market, offering Range Extended Electric Vehicle (REEV) technology to address consumer concerns regarding battery life and charging infrastructure. The brand plans to launch its V23 and V27 models this year.

iCAUR distinguishes itself through a “Classic Boxy” design language, utilizing angular and robust shapes inspired by legendary off-road vehicles rather than the rounded, aerodynamic trends common in the current new energy vehicle (NEV) sector. The brand aims to combine this heritage-inspired aesthetic with modern technology and a sustainable ecosystem, which includes its annual International User Summit.