ICRUSH jewelry brand launches 2026 advent calendar

The Cologne-based jewelry brand ICRUSH has announced its 2026 advent calendar, focusing on long-term usability and value for money. According to a study by ECC KÖLN and REVOIC, German consumers are increasingly prioritizing the practical utility and price-performance ratio of advent calendar products.

To meet this demand, the ICRUSH calendar contains 28 pieces of jewelry designed for daily wear, including ten necklaces, eight pairs of earrings, four bracelets, three stud earrings, two rings, and one anklet. The collection utilizes stainless steel with options for 14-karat or 18-karat gold plating and features waterproof designs.