iFood and Smart Fit debut in Brazil's most valuable brands ranking

The 2026 BrandZ ranking has identified six new entrants among the most valuable brands in Brazil: iFood, Smart Fit, Inter, Stone, Mateus, and Vivara.

iFood debuted at 11th place with a brand value of US$ 2.24 billion, reflecting its expansion from food delivery into convenience, pharmacy, markets, and financial services. Smart Fit entered the ranking at 33rd place with a value of US$ 760 million, operating over two thousand gyms globally.

The financial sector also saw significant representation with Inter, positioned at 37th with a value of US$ 555 million, and Stone at 40th with US$ 451 million.