iFood data shows digital growth in Brazil's food delivery and fintech sectors

A study by iFood analyzing Google search trends in Brazil reveals that fast-food and traditional meals are the most searched delivery categories. The data, spanning from July 2025 to June 2026, highlights how the pandemic accelerated the shift from traditional phone-based ordering to specialized digital applications.

Simultaneously, the food service sector in Mato Grosso is experiencing rapid digital transformation. Data from iFood Pago shows that the state recorded the second-highest annual expansion rate in Brazil for active digital accounts, growing 62% between April and June 2026 compared to the previous year. This growth is driven by a demand for management tools, credit, and automated solutions among small and medium-sized food businesses in the region.