Iga Świątek leads Poland's highest‑valued female personal brands in 2026 ranking

The Institute of Media Monitoring and Forbes Women released a 2026 ranking of the 100 most valuable female personal brands in Poland. Tennis star Iga Świątek tops the list with a media value exceeding 1.55 billion zł, far outpacing the next contender. The top ten also includes singer‑songwriter Justyna Steczkowska (≈288 million zł) and pop star Doda, reflecting a diverse mix of sport, music, film, gastronomy and business.

In parallel, celebrities Doda and model‑presenter Joanna Krupa spoke about their approach to advertising collaborations. Both stress that they reject lucrative offers that clash with personal values—Doda declines fast‑food, alcohol and gambling ads, while Krupa refuses contracts with firms that test products on animals, even after losing millions. Their comments illustrate how authenticity and ethical alignment are now key drivers of personal‑brand value and advertising decisions in Poland.