IGT unveils new brand identity and wins industry award

IGT has unveiled a new brand identity ahead of the Global Gaming Expo (G2E) 2026 in Las Vegas. The rebranding follows the acquisition and merger of IGT and Everi by the private equity firm Apollo last year. The company described the new identity as modern rather than corporate, built upon three core principles: fluid, frictionless, and magnetic.

CEO Hector Fernandez stated that the identity reflects shifts in the company’s leadership, culture, and business strategy. The “fluid” principle focuses on connected solutions, “frictionless” aims for smoother experiences for operators and players, and “magnetic” refers to content designed to capture player interest. The rebranding is part of a broader effort to offer an integrated ecosystem of content, technology, and operations for the casino floor.

Additionally, IGT was named “Casino Services Supplier of the Year” at the 2026 Global Gaming Awards Americas. This marks the company’s second consecutive win in this category. The award recognizes the company’s efforts to bridge IGT systems with Everi’s fintech and loyalty capabilities through the IGT ADVANTAGE X management system.