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iHeartMedia and Netflix partner to stream The Breakfast Club
iHeartMedia has partnered with Netflix to bring the nationally syndicated radio show ‘The Breakfast Club’ to a daily live video stream. This collaboration aims to expand the reach of traditional radio into the digital and streaming space, providing a global audience with nearly three hours of continuous programming.
The Netflix stream includes exclusive bonus segments, behind-the-scenes footage, and extended discussions to enhance the viewer experience. Bob Pittman, Chairman and CEO of iHeartMedia, stated that the move is a powerful example of expanding brand reach and offering new ways for audiences to experience content in real time, whether they are in New York or London.
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Bob Pittman · Loren Lorosa · Netflix · The Breakfast Club · iHeartMedia