IHG Hotels & Resorts expands in Taiwan with new signings and digital app launch

IHG Hotels & Resorts is expanding its footprint in the Taiwan market through five new hotel signings and the launch of the IHG One Rewards LINE MINI App. The new developments will span Taipei, Taitung, and Pingtung, covering urban, cultural, and leisure destinations. Notably, the HUALUXE Hotels & Resorts brand will make its debut in Taiwan with the HUALUXE Taipei, while the Crowne Plaza brand will enter the Zhiben Hot Spring area with the Crowne Plaza Taitung Zhiben Hot Spring.

In a broader regional digital strategy, IHG has also expanded its dedicated LINE MINI App into Thailand and Taiwan, following its previous launch in Japan. This move makes IHG the first hotel company to launch its own LINE MINI App in both the Thai and Taiwanese markets. The app allows users to search, book, and manage IHG One Rewards memberships directly within the LINE platform, leveraging the app's significant user bases in Thailand and Taiwan to provide a mobile-first, frictionless experience for travelers.