IKEA and Arla lead Sweden's strongest brand rankings

The annual Swedish Brand Award, conducted by Evimetrix, has released its latest rankings of Sweden’s strongest brands based on consumer awareness and the Customer Satisfaction Index (NKI).

IKEA has secured the top position for the second consecutive year, followed by Systembolaget in second place and Zoégas in third. In the grocery category, Arla has been named the strongest brand for the fifth year in a row, leading a group of 23 brands.

Other notable movements in the rankings include Specsavers, which rose from 17th to 5th place, and Synsam, which climbed from 60th to 20th. Adlibris also saw a significant increase, moving from 33rd to 17th, while Gekås Ullared dropped from 9th to 16th.