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[CULTURE] · Austria · 2 sources

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Ikea becomes popular coworking destination for young people

Younger generations are increasingly utilizing Ikea furniture stores as makeshift coworking spaces, according to trends emerging on TikTok. Content creators have highlighted the stores as productive environments due to affordable food options, comfortable seating, available power outlets, and free tea or coffee provided through the Ikea Family membership.

Users report working from various locations within the stores, including the restaurant areas and even the showroom floors, where they utilize display couches, desks, and beds to complete tasks. While noise levels in the restaurant sections can be a drawback, users suggest using noise-canceling headphones to maintain focus. Ikea Germany has responded to these social media trends by stating that customers are “always welcome.”

Entities

IKEA · Jess Zheng