IKEA markets Alexander Skarsgård 'Wicker' Man ad with new rattan bench

Swedish furniture retailer IKEA used a viral moment from the upcoming film “Wicker,” in which Alexander Skarsgård appears as a literal wicker man, to promote a handmade rattan bench on its Australian Instagram account. The post described the bench as “Made from husband material” and priced it at $199.

The film, starring Skarsgård alongside Olivia Colman, Peter Dinklage and Elizabeth Debicki, is set to open in theaters on October 23. IKEA’s ad references the internet buzz around the movie’s unique costume work, which involved New Zealand’s Weta Workshop. The marketing tie‑in highlights the brand’s playful engagement with pop‑culture trends.