IKEA partners with Falabella to launch marketplace in Chile

IKEA has announced a strategic alliance with Falabella.com to sell its products through the Chilean retailer's marketplace starting in late August. This agreement makes Chile the third country in the world to host an IKEA-authorized marketplace, following Indonesia and China. Notably, Falabella.com is the first platform outside of Asia to receive this authorization.

The partnership aims to expand IKEA's reach in South America and strengthen Falabella's home category offerings. By leveraging Falabella's digital ecosystem, which sees over 70 million monthly visits, the companies intend to simplify the shopping experience for customers seeking design and functional home products. The collaboration involved extensive coordination between IKEA South America and Grupo Falabella, including executive meetings in Sweden to finalize the commercial model.