IKI implements SymphonyAI solutions to improve forecast accuracy

Lithuanian grocery retailer IKI is implementing SymphonyAI’s Promotional Evaluation and Promotional Planning solutions across its network of 250 stores. The initiative aims to strengthen data-driven promotional planning and category management through advanced analytics and AI-driven forecasting.

Initial results from select categories show that IKI has improved promotional forecast accuracy by more than 10 percentage points. The retailer also reported a reduction in stock-outs during promotional periods. As part of the REWE Group, IKI’s implementation serves as a potential model for scaling AI-driven planning across other markets.