Ilary Blasi to host revival of Ok, il prezzo è giusto on Canale 5

Mediaset is reportedly preparing to relaunch the historic game show “Ok, il prezzo è giusto!” on Canale 5, with Ilary Blasi set to serve as the host. The revival is expected to air during the Christmas holiday season in the early evening slot.

The new program is slated to replace “Caduta Libera,” hosted by Max Giusti, which has faced challenges in viewership. Mediaset’s decision to move forward with Blasi comes despite the recent underwhelming ratings for her work on “Grande Fratello Vip.”

This move represents a strategic attempt by Mediaset to revitalize its early evening programming and compete with Rai 1’s “L’Eredità,” which has maintained strong viewership numbers. For Blasi, this project marks her first experience hosting a quiz-style format.