Ilgın Uslubaş launches dog food brand with father

Ilgın Uslubaş, a 26-year-old English Language and Literature graduate from Kastamonu, has transitioned from preparing for a career in a consulate to launching a dog food business with her father, Davut Uslubaş.

The venture began after the pair sought to create a high-quality food suitable for their own dogs. The brand, which incorporates Anatolian roots into its identity and design, is currently produced in Düzce under the supervision of veterinary experts to ensure quality and health standards.

Uslubaş manages multiple aspects of the business, including production oversight, packaging design, customer communications, and social media. The products are currently distributed to customers across all 81 provinces in Turkey, with the long-term goal of expanding the brand to international markets.