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Ilhéus integrates innovation and tourism in Bahia
Ilhéus, located on the southern coast of Bahia, is expanding its tourism profile by integrating technology and innovation with its traditional cultural and historical assets. The recent Ilhéus Innovation Festival utilized the city's Historic Center to create connections between entrepreneurship, technology, and local heritage.
This strategic movement aims to diversify tourism beyond traditional attractions like beaches, cocoa farms, and sites related to the works of Jorge Amado. By hosting innovation-focused events, the city seeks to attract a broader demographic, including travelers interested in the creative economy, sustainability, and business.
Ricardo Ferreira, CEO of Cacau Turismo, noted that the city is in a favorable position to enhance public perception of its attractions by combining history, nature, culture, and gastronomy into a single destination.
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- [● 4 SOURCES] The city is using its Historic Center to host innovation events and diversify tourism routes. noticias.dino.com.br · leianoticias.com.br · revistaempreende.com.br · dicaappdodia.com
- [● 4 SOURCES] Ilhéus combines history, nature, culture, and gastronomy as a tourist destination. noticias.dino.com.br · leianoticias.com.br · revistaempreende.com.br · dicaappdodia.com
- [● 4 SOURCES] The Ilhéus Innovation Festival was held to connect technology, culture, and entrepreneurship. noticias.dino.com.br · leianoticias.com.br · revistaempreende.com.br · dicaappdodia.com