ILLERHAUS Marketing to host MICE networking event in Erfurt

ILLERHAUS Marketing has announced a dual-format event for the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry scheduled for late October 2026 in Thuringia, Germany.

The program begins on October 29, 2026, with the MICE Networking Lounge held at the historic Kaisersaal in Erfurt. This session is designed to facilitate direct professional exchange between event planners and industry partners, including hotels, venues, and convention bureaus, through personal dialogue and a shared dinner.

Following the networking event, a fam trip titled ‘Taste Thüringen – MICE mit Genuss’ will take place from October 29 to 31, 2026. Organized in collaboration with the Convention Bureau Thüringen and Erfurt Tourismus und Marketing GmbH, the trip will guide participants through Erfurt and the Thuringian Forest to provide firsthand experience of the region's event destinations.