Image Merchants Promotion Limited marks decade of international PR awards

Yushau A. Shuaib of Image Merchants Promotion Limited (IMPR) reflects on the firm’s decade-long participation in international public relations competitions. For the 2026 season, IMPR saw several Nigerian institutional campaigns shortlisted for the SABRE Africa Awards in South Africa, including work for the NDLEA, the Central Bank of Nigeria, and the Nigeria Customs Service.

Additionally, campaigns were entered into the IPRA Golden World Awards in Athens, Greece. Shuaib notes that a defining campaign for their tenth anniversary emerged from an institutional disruption involving a research project on artificial intelligence and crisis communication in Nigeria, which was initiated during his time at the National Institute for Policy and Strategic Studies (NIPSS) in Kuru.