Imagineland On The Road 2026 to feature Barco laser projection and Warner Bros. activation

The Imagineland On The Road 2026 festival, held from September 25 to 27 at the Campina Grande Convention Center in Paraíba, Brazil, will feature advanced audiovisual technology and immersive brand activations.

Barco will debut at the event, providing Series 4 laser projection technology for the 1,900-seat Shaolin Theater. This setup, paired with a Dolby 7.1 sound system, aims to deliver high precision in color, brightness, and contrast for special film screenings. The festival's programming includes panels with various pop culture figures, such as the High School Musical cast and guests from Power Rangers and K-pop.

Additionally, Warner Bros. Pictures will host an immersive experience for its upcoming film, Clayface. Visitors can interact with a 100m² stand featuring technology that allows them to create personalized videos using a character-inspired filter. The film is scheduled for a Brazilian theatrical release on October 22, 2026.