Imasul launches visual identity manual in Mato Grosso do Sul

The Institute of Environment of Mato Grosso do Sul (Imasul) has launched a Standardization Manual – Visual Identity Series. The initiative aims to strengthen the institution's image and establish guidelines for applying its brand across various materials, documents, and environments.

André Borges, the institute's director-president, stated that a well-defined visual identity is essential for strengthening institutional recognition and communicating the agency's work clearly and consistently. The launch event, held at the Shirley Palmeira Auditorium, was part of the Civil Servant Day celebrations and was broadcast via Google Meet to allow regional units to participate.

Alex Melotto, deputy secretary of Semadesc (Secretariat of Environment, Development, Science, Technology, and Innovation), attended the opening and praised the standardization efforts, noting the importance of improving communication with society.