IMAX 70mm and Infinity Vision formats vie for premium cinema dominance

IMAX 70mm projection relies on 15/70 film stock, delivering roughly 18,000‑pixel‑wide images and a tall 1.43:1 screen ratio. Only about forty theatres worldwide, such as Pathé Odysseum in Montpellier, can show films in this format. The newer IMAX Laser system uses two synchronized 4K laser projectors, offering higher brightness, contrast and a wider 1.90:1 ratio.

Infinity Vision, introduced with the trailer for "Avengers Doomsday," is positioned as a high‑definition, HDR‑capable format that expands the visual canvas for blockbuster trailers. It promises sharper images, more immersive special effects and a uniform viewing experience across premium screens, though its deployment is limited by higher equipment costs. Both IMAX’s analog and laser technologies and Disney’s Infinity Vision aim to enhance the cinematic experience in premium venues, competing for audience attention in the evolving landscape of high‑end film exhibition.