Impresoft acquires Addiction Digital Pioneers to expand MarTech offerings

Impresoft, an Italian software and technology consulting group, has acquired 100% of Addiction Digital Pioneers, a Reggio Emilia-based company specializing in software development and digital transformation. The acquisition is intended to strengthen Impresoft’s MarTech (Marketing Technology) offerings.

Through this deal, Impresoft integrates three proprietary high-value platforms: Product Information Management (PIM) for centralizing product data, Digital Asset Management (DAM) for managing digital content, and Configure Price Quote (CPQ) for automating complex commercial offers. These tools will complement the group’s existing CRM and e-commerce solutions to provide end-to-end services for enterprise clients.

Addiction Digital Pioneers, founded in 2006, maintains a strong client base in the manufacturing and industrial sectors, particularly in the Emilia-Romagna and Lombardy regions. Impresoft, which is controlled by Clessidra Private Equity SGR alongside Italmobiliare and Anima Alternative, has seen significant growth, tripling its revenues since 2022 to nearly 200 million euros through organic growth and 19 acquisitions.