Imserso travel campaign triggers high demand and queues in Spain

The launch of the new Imserso travel campaign for the 2026/2027 season has caused significant queues and frustration at travel agencies, particularly in Huelva. High demand for specific destinations, such as Mallorca and Tenerife, resulted in many spots being exhausted within minutes of becoming available.

Industry professionals note that the pressure on the system increases annually due to a growing number of retirees and a decreasing number of available spots. While island destinations remain highly sought after, some traditional locations like Benidorm have disappeared from the current offering due to a lack of participating hotels. The current system continues to face criticism regarding its organization and the gap between supply and demand.