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In-game advertising market projected to reach $20.7 billion by 2030
The in-game advertising market is projected to grow from $11.03 billion in 2025 to $20.7 billion by 2030, representing a compound annual growth rate (CAGR) of 13.5%. This expansion is driven by an increasing number of gamers, the rise of mobile gaming, and the proliferation of free-to-play models. North America is identified as the largest regional market for 2025.
Key industry trends include strategic partnerships for non-intrusive ad placements, such as the collaboration between Anzu and Gameloft SE. Anzu is also expanding its reach beyond dedicated gaming environments, offering advertisers the ability to target gaming audiences across various mobile app categories through both SDK and SDK-less integration options. This move aims to provide full-funnel campaign capabilities to reach engaged users throughout their mobile usage sessions.
Entities
Anzu · Gameloft SE · Itamar Benedy · Stephan Pretorius · WPP
Claims
What the coverage asserts, and how many sources carry each claim.
- [● 2 SOURCES] The in-game advertising market was valued at $11.03 billion in 2025. www.the-miyanichi.co.jp · www.dreamnews.jp
- [● 2 SOURCES] North America was the largest region for the in-game advertising market in 2025. www.the-miyanichi.co.jp · www.dreamnews.jp
- [○ 1 SOURCE] Anzu is expanding its advertising formats and inventory beyond gaming environments. www.pocketgamer.biz
- [● 2 SOURCES] The market is expected to grow at a CAGR of 13.5% through 2030. www.the-miyanichi.co.jp · www.dreamnews.jp
- [○ 1 SOURCE] App publishers can integrate with Anzu via both SDK and SDK-less options. www.pocketgamer.biz
- [● 2 SOURCES] The in-game advertising market is projected to reach $20.7 billion by 2030. www.the-miyanichi.co.jp · www.dreamnews.jp