Incheon holds ‘Pick and Kick’ campaign to showcase AI and biotech vision

Incheon Metropolitan City held the ‘Pick and Kick’ campaign at the Incheon Football Stadium to share its future industrial vision with citizens and football fans. Under the slogan ‘Experience the Incheon chosen by citizens,’ the event featured interactive zones designed to showcase the city's development in advanced sectors.

In the ‘Pick Zone,’ participants explored the progress of future industries such as artificial intelligence (AI) and biotechnology, with citizens voting on the sectors they find most promising. The ‘Kick Zone’ focused on technological and cultural experiences, most notably an AI robot soccer match featuring the ‘Inha United’ team from Inha University, which previously ranked fourth globally at RoboCup 2026 Incheon. Citizens participated in shooting competitions against the robots to experience cutting-edge technology firsthand.

The event also included K-culture activities, character photo zones, and a fan signing event with city ambassador and comedian Song Ha-bin. City spokesperson Park Rok-sam stated that the campaign aimed to foster pride and affection for Incheon, noting that the city intends to continue brand campaigns based on citizen participation to enhance its urban appeal.