Independent creative agencies Wave Agency and District profiled

Campaign Brief’s ‘The New Wave’ series features interviews with independent creative companies discussing the evolution of the indie agency model.

Wave Agency, based near Mauao in New Zealand, operates as a full-service agency designed for flexibility and efficiency. The agency focuses on making marketing investments work harder for brands by leveraging a senior team and a regional perspective that connects with rural industries.

District, a creative production agency based in Western Sydney, specializes in design and campaign films. The agency emphasizes its diverse workforce and versatile approach, allocating personnel based on project needs rather than traditional seniority to maintain a competitive edge against legacy networks.