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Indera Aria Wee Jeeny rebuilds life as delivery rider after ODA Malaysia bankruptcy
Indera Aria Wee Jeeny, the 40-year-old founder of the Malaysian food delivery platform ODA Malaysia, has transitioned from managing 3,000 drivers to working as a delivery rider following the collapse of his business.
Founded in October 2019, ODA Malaysia expanded across Kelantan, Terengganu, and Kedah, eventually becoming a strategic partner of the Malaysia Digital Economy Corporation (MDEC). At its peak, the company managed approximately 3,000 drivers and generated profits of up to 6 million ringgit (approximately $1.4 million USD).
According to Indera, the business began to decline in January 2021 after an individual allegedly sold the company's IP addresses to a competitor. This led to a sharp drop in revenue and profit. To sustain operations and pay employees, Indera sold personal assets, but the business ultimately failed, leading to significant personal financial hardship.
Indera is now working as a delivery driver and personal shopper, charging fees of $1 to $2 per order, as he attempts to rebuild his life.
Entities
Indera Aria Wee Jeeny · Malaysia Digital Economy Corporation · ODA Malaysia