India faces organ donor shortage as Mankind Pharma launches nationwide awareness campaign

India is facing a critical shortage of organ donors, with experts reporting that approximately 20 people die every day while waiting for life-saving transplants. To address this crisis, Mankind Pharma has launched a nationwide public awareness campaign titled ‘Angdaan Mahadaan’. The initiative aims to inspire 1 crore Indians to pledge for organ donation and seeks to move the conversation regarding transplantation from healthcare institutions into homes and communities.

The campaign was introduced alongside specialists from the National Organ and Tissue Transplant Organisation (NOTTO) to dispel myths and highlight the transformative impact of donation. Similarly, in Odisha, healthcare professionals and organizations like SUM Ultimate Medicare have been conducting awareness programs, such as ‘Angadan Mahotsav’, to promote collective consciousness about the importance of donating organs from deceased relatives to provide patients with a second chance at life.